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Webflow

Project
No-Code Conference
Inspiring The No-Code Community Via a Hybrid Event.
Company Parties & Special Events, Product Launches
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Client
Webflow
Event
No-Code Conference
Location
SAN FRANCISCO, SYDNEY, TORONTO, WASHINGTON DC, LONDON, SEATTLE
Venue
VARIOUS

BRINGING WEBFLOW
TO LIFE VIRTUALLY

Challenge

Generate excitement around the No-Code movement for tens of thousands of people without a cool physical environment or face-to-face interactions. (No-Code was held during the pandemic)

Trademark Solution

  • NCC TV – A broadcast-quality showcase of Webflow content. Starting from the ground up, Trademark created an engaging, educational, and entertaining content set for a virtual audience of 18,000 attendees.
  • In a weekend sports commentator-style approach, Webflow executives and subject matter experts provided color commentary to drive home the key information of this 100% virtual event. A combination of pre-produced and live interactions – all scripted and rehearsed – the NCC TV team helped to anchor the information and focus attendee attention on key no-code concepts.

The Details

Combining information, performance, place, and a highly-curated agenda, Trademark brought the Webflow conference to life––virtually.

Attendees got a sense of place with a virtual tour of the Palace of Fine Arts in San Francisco and were entertained by Hollywood talent.

With a focus on broadcast quality, Trademark created staging, produced scripts, provided expert on-camera coaching, provided video direction and production, and injected humor throughout.

Webflow employees became professional broadcasters with a story to tell. And, to make it spicy, Webflow added celebrity co-hosts and created en- gagement for their virtual audience with the unique “Speed Build Chal- lenge,” which allowed attendees from around the globe to interact and use the Webflow no-code platform to solve real-world problems.

“The TRADEMARK production and creative expertise were really helpful. They made sure that we were staying true to the Webflow authentic brand. The end outcome completely blew away my expectations about what was possible in an event like this.”
Vlad Magdalin, CEO and Co-Founder of Webflow
Partners and Collaborations include
Palace of Fine Arts TheaterBetty Zlatchin CateringSlow Clap
Webflow executives and subject matter experts provided color commentary to drive home the key information of this 100% virtual event.

 

Webflow employees became professional broadcasters with a story to tell.

 

Trademark created an engaging, educational, and entertaining content set for a virtual audience of 18,000 attendees.

THE EVENT IN NUMBERS

18,000

REGISTRANTS

147

COUNTRIES PRESENTED

75

SPEAKERS

43

SESSIONS

3

KEYNOTES

1.5M

ORGANIC IMPRESSIONS

EVENT GALLERY

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