ZEISS: Turning a sales meeting into an unforgettable Coachella-style event 

ZEISS Turning a sales meeting into an unforgettable Coachella-style event

ZEISS: Turning a sales meeting into an unforgettable Coachella-style event Outsmarting the pandemic while creating a compelling, safe, in-person sales event for hundreds Challenge:   2021 was a successful year for ZEISS–a pioneer in scientific optic lenses–and they wanted to both celebrate and kick off their new year with their first in-person event in two years. […]

Trademark Events Showcases Strong Momentum, Helps Companies Across the Globe Create Jaw-Dropping Experiences

Trademark Events Showcases Strong Momentum, Helps Companies Across the Globe Create Jaw-Dropping Experiences Company achieves record growth, driven by demand for broadcast-quality hybrid events and resurgence of in-person events as social distancing restrictions ease San Francisco, Trademark, a full-service creative agency that produces jaw-dropping events for BtoB companies, showcased company momentum and client growth, driven by […]

5 Secrets To Drive Virtual Event Engagement at Your Next Event

5 Secrets To Drive Virtual Event Engagement at Your Next Event Virtual Event Engagement Have you considered hosting virtual meetings and events before? With the right event app that allows for lead retrieval, push notifications, interactive activities, such as virtual photo booths, and virtual engagement, you can increase virtual engagement and your event experience can […]

SXSW 2022: What worked (and what didn’t)

How to show up creatively at any large scale event on any budget and make an impact – inspired by what worked (and what didn’t) at SXSW 2022   sxsw 2022 Austin The sxsw film festival is one of the top film festivals. South by southwest is holding space for the tv industry, wellness expos, […]

WILL WE EVER DO LIVE EVENTS AGAIN? YES! HERE’S HOW.

Written by: Trademark Staff We get asked if and when we will ever be doing live event production again. And the answer is: YES. Always. Forever. But live event production has changed. We are finding that our clients who once hosted thousands of people in large spaces are rethinking their approach. The pandemic has caused not […]

MEET MEETINGPLAY––TRADEMARK’S VIRTUAL EVENT PLATFORM PARTNER

Meet MeetingPlay––Trademark’s Virtual Event Platform Partner When planning a virtual event, the more time you have to plan, the more successful your event will be. But, as any seasoned virtual event planner knows, you won’t always have the benefit of ample time to plan a virtual event! This is no reason to give up on […]

2022 PREDICTIONS: TOP 5 TRENDS FOR CORPORATE EVENTS

Making it real in 100% Virtual Broadcasts, In-person Meetings, Meta Spaces, or a Hybrid Model 2022 What we know now, that we didn’t know a year ago, is that virtual is super valuable, impactful, offers incredible reach, and is here to stay. The future of events is omnichannel: Virtual, In-Person, and Hybrid. And technology is […]

Thankful

Thankful By Trademark Staff As the end of 2021 comes into view, we are all celebrating what a year it has been. A year full of too many video meetings, too little real-world contact, too much uncertainty about, well, everything from the pandemic to the economy to the future of business. But, as we’ve reflected, […]

THE NEW NORMAL: BUDGETING AND SCHEDULING WITH CONTINGENCIES IN MIND

The New Normal: Budgeting and Scheduling with Contingencies In Mind By Wendy Cook, Head of Production Like all of our clients, we at Trademark have learned to pivot…so much so that we need steel-toed boots to stay on our toes! And our clients are becoming proficient at changing direction as well. The world of events […]

DOES YOUR CORPORATE EVENT PRODUCTION COMPANY CREATE BRAND MEMORIES?

Does Your Corporate Event Production Company Create Brand Memories? Trademark Events is a corporate event production services company. With roots in storytelling across every medium including stage production, film, digital, virtual, and experiential marketing, Trademark is the event planning company behind some of the most immersive user conferences, product launches, industry events, virtual gatherings, celebrations, and […]