The Anatomy of Intentional Culture: Instilling Cultural Guidelines to Accelerate Your Business

With every decision or interaction, you, as a leader, are making a mark. To be an intentional leader, ask yourself what mark you’ll leave.

In Fast Company’s latest article on intentional culture, our Co-founder & President Jon Forst explores how Trademark’s core values, priorities, and unwavering commitment to customer empathy sets us apart. Discover how this culture impacts customer relationships, team dynamics, and overall productivity in today’s fast-paced business world.


TRADEMARK, Inc. is a full-service, global event production company that has worked with important brands across technology, biotech, pharmaceutical, education, philanthropy, and financial services companies to imagine, define, produce, and execute award-winning corporate events since 1998. Based in San Francisco, CA, and New York, NY, TRADEMARK combines technology, visual arts, event acumen, and creativity to produce immersive experiences that influence, educate, and inspire attendees in person, virtually, and hybrid environments. Borne of the film and entertainment industry, TRADEMARK productions connect with and engage audiences with content and execution that strengthens brands, customer relationships, and revenue. To learn more, visit, or follow us on LinkedIn, X, or Instagram.