< SEE ALL CASE STUDIES

Appian World

Global User Conference

Event Logo

APPIAN

Appian builds the software that automates how the world works — a low-code platform at the leading edge of AI and process automation. For their annual flagship conference, the brand gathered thousands of developers, enterprise leaders, and partners under one roof to experience what's next firsthand.
Trademark Appian World General Session

Event vision

The theme was Revolutionizing Productivity with AI and Process Automation and TRADEMARK’s job was to make that feel like something you could touch, not just a slide on a screen.

Experience

The week opened with a waterfront 5K and a welcome reception anchored by a live mural from artist Pretty Done, a work that grew in real time alongside the event itself. The Community Hub hummed throughout: arcade games, interactive installations, a mirrored LED tower, and DJ Ohmega Watts setting the tone from a custom sponsored stage. Silent headphone breakouts gave attendees agency over their own learning, splitting sessions across color-coded channels in a format that made even the content feel designed. The main stage was the center of the event, unveiling groundbreaking tools before the energy culminated in the Live Build Challenge, a hackathon watched by thousands online with a $10,000 prize on the line. Set against the stunning backdrop of the Rady Shell, the closing party was a spectacular finale. A 14-piece band and projection mapping on the Shell created an unforgettable atmosphere. As the sun set the night culminated in a vibrant celebration with fireworks lighting up the sky.
Trademark AppianWorld Live Art Mural
Pretty Done created a massive ive canvas blending art with Appian’s vision. It wasn’t just a backdrop; it was a conversation starter, a selfie hotspot, and a piece of art all rolled into one.
Trademark AppianWorld 5K run
Born to run. The annual AW 5K embodies the Appian community’s tenacity, drive and each individuals commitment to their own well-being, in turn contributing to the greater good. Pre-planning, organization and on-site execution by TRADEMARK.

The event in numbers

3000

ATTENDEES

500+

ORGANIZATIONS

50+

SESSIONS

30+

SPONSORS

6

CONTESTS

$10K

PRIZES