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Appian World
Global User Conference

APPIAN
Appian builds the software that automates how the world works — a low-code platform at the leading edge of AI and process automation. For their annual flagship conference, the brand gathered thousands of developers, enterprise leaders, and partners under one roof to experience what's next firsthand.


Event vision
The theme was Revolutionizing Productivity with AI and Process Automation and TRADEMARK’s job was to make that feel like something you could touch, not just a slide on a screen.


Experience
The week opened with a waterfront 5K and a welcome reception anchored by a live mural from artist Pretty Done, a work that grew in real time alongside the event itself. The Community Hub hummed throughout: arcade games, interactive installations, a mirrored LED tower, and DJ Ohmega Watts setting the tone from a custom sponsored stage. Silent headphone breakouts gave attendees agency over their own learning, splitting sessions across color-coded channels in a format that made even the content feel designed. The main stage was the center of the event, unveiling groundbreaking tools before the energy culminated in the Live Build Challenge, a hackathon watched by thousands online with a $10,000 prize on the line. Set against the stunning backdrop of the Rady Shell, the closing party was a spectacular finale. A 14-piece band and projection mapping on the Shell created an unforgettable atmosphere. As the sun set the night culminated in a vibrant celebration with fireworks lighting up the sky.




The event in numbers
3000
ATTENDEES
500+
ORGANIZATIONS
50+
SESSIONS
30+
SPONSORS
6
CONTESTS
$10K
