< See all case studies

Appian World

Global user conference
Exploring the possibilities and challenges of the AI era
Appian World
Global user conference
San Diego
San Diego Convention Center

Reinventing Productivity with AI and Process Automation.

A Legacy Partnership:
Elevating the Appian World Brand

Welcome to Appian World 2023, where the theme “Revolutionizing Productivity with AI and Process Automation” set the stage for a tech extravaganza. Kicking things off, CEO Matt Calkins unveiled groundbreaking tools like the Appian AI Skills Designer and Data Fabric, sparking a buzz about how Appian is steering the future of AI in business.



Picture this: the Hilton San Diego Bayfront, oozing corporate chic meets California cool, right in the heart of San Diego’s hotspots. Its stellar location amplified our week with easy access to iconic venues like the Gaslamp Quarter—perfect for blending intense conference sessions with some local flavor.


Marking the Moment

After wowing crowds with past hits—think bespoke virtual platforms and exclusive concerts—we upped the ante. Our challenge? Crafting an even tighter bond among attendees and the pulsing heart of Appian’s innovative spirit. And yes, we nailed it.


The Attendee Journey:
A Festival of Experiences for a Polished Audience

From a refreshing 5K dash along the waterfront to the eye-popping live mural by Pretty Done, Appian World was a feast for the senses. Attendees moved to the beat of Silent Disco breakouts and watched in awe at the Main Stage’s Live Build Challenge—a hackathon that was anything but typical.


Community Hub

Right from the get-go, attendees were greeted by Pretty Done crafting a massive, breathtaking mural—a live canvas blending art with Appian’s vision. It wasn’t just a backdrop; it was a conversation starter, a selfie hotspot, and a piece of art all rolled into one.



The Silent Disco breakouts? A game-changer. Imagine hundreds of attendees, three vibrant stages, and everyone tuned into their own beat through color-coded headphones. This wasn’t your ordinary conference setup—it was a dance, a tech talk, and a personal concert, all in one.


Main Stage

Back at the Main Stage, the energy was palpable. The Live Build Challenge saw developers racing against the clock, turning bold ideas into real software, all under the watchful eyes of a celebrity guest and countless online viewers. The $10,000 prize was just the cherry on top.


Closing Party

As the sun set over San Diego, the Rady Shell transformed into a party paradise. Thousands laid back on the lawn, Pretty Done’s doodles setting the scene, and a 10-piece band setting the mood. When DJ Riley spun the decks and fireworks painted the sky, everyone—not just danced—they owned the night.


Curtain Call:
Close Collaboration, Big Impact

Every year, TRADEMARK and Appian redefine what a tech conference can be. More than just talks and tech, it’s about crafting experiences that linger, inspire, and connect. Here’s to another year of pushing limits and setting stages. Can’t wait for what’s next at AW 24!

"Our collaborative and creative relationship with Appian is at the heart of our effort to push boundaries, create new experiences, and reach audiences across all of their events. We strive to form productive, long-term partnerships with the companies and the people we work with, which is why more than 95% of our clients use us again and again. We cherish these relationships and believe this level of partnership is essential to creating awe-inspiring events like Appian World 2023! "
Elle Chan, Co-Founder and CEO of TRADEMARK
Partners and Collaborations include
San Diego Padres Events at the Rady ShellJay Siegan PresentsPretty DoneHushues
Trademark AppianWorld GS
Appian CEO Matt Calkins Kicking things off by unveiling the groundbreaking tools Appian AI Skills Designer and Data Fabric.
Trademark Appian World
The Hilton Bayfront served as the canvas for the week’s festivities.
Trademark AppianWorld 5K run
The annual AW 5K embodies the Appian community’s tenacity, drive and each individuals commitment to their own well-being.
Trademark AppianWorld Live Art Mural
Pretty Done created a backdrop for conversation starters, selfie hotspots, and a piece of art all rolled into one.
Trademark AppianWorld Breakouts
Three vibrant stages, and everyone tuned into their own beat through color-coded headphones. This wasn’t your ordinary conference setup—it was a dance, a tech talk, and a personal concert, all in one.

Trademark AppianWorld Breakout


Trademark AppianWorld
TRADEMARK collaborated with the Appian Design team, to develop the Appian World Event Identity.
Trademark AppianWorld Rady Shell
The San Diego Rady Shell, transformed into a party paradise.