Challenge

Create a memorable holiday party that celebrates Lyft’s employees and the communities they’re helping to build.

Trademark Solution

In addition to changing the way the world thinks about transportation, Lyft continues to impact the neighborhoods they serve. For their holiday party, we wanted to bring their transformative spirit to life and celebrate how the people who build and support Lyft are helping to build the communities around them. Insert inspirational lightbulb (or 10,000 of them) here.

• Creative collaboration that reinforced the power of light to transform how people experience spaces
• Lots of opportunities to take Vanity Fair style photos with your friends
• Processed 300 coats per 10 minutes = 2 seconds per coat in 5 separate queues
• Mister Wives entertained the crowd
• A silent disco