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Adobe

Project
MAX EXECUTIVE EXPERIENCE
Online Events, Brand Activations, Company Parties & Special Events, Product Launches
Client
Adobe
Event
MAX EXECUTIVE EXPERIENCE
Location
LOS ANGELES, CA
Venue
HUDSON LOFTS

Inspiring the inspirers

The Challenge

Create an unforgettable experience that would surprise and delight 350 of the world’s top trendsetters. We named the event FILTER, reflecting how color is integral to the design world and shapes how we think about the spaces around us.

Trademark Solution

  • The full prism of color was integrated throughout the space. An Ombréstyled, neon-lit freight elevator brought guests to the main loft space where they were greeted by floor-to-ceiling cellophane walls.
  • Three massive artist installations, called HYBYCOZOs, anchored the space and emitted multi-colored projected shadows throughout the venue. Two different custom portrait experiences let attendees promote their personal brand: A custom Vanity Fair-like photo studio produced light and dark hued duotone photo ops.
  • An aura-reading photo booth, based on the 1970s camera built by Guy  Coggins that captures the electromagnetic field (aura) around someone, tells their story through colors. Cold-rolled ice cream, appetizers and cocktails with glowing ice cubes enhanced the sensory experience.
Three massive artist installations Called HYBYCOZO’s, these installations anchored the space and emitted multi-colored projected shadows throughout the venue.
Partners and Collaborations include
Slow ClapHudson Lofts
A custom vanity fair-like photo studio produced light and dark hued duo-tone photo ops.

 

One of three installations (HYBYCOZO’s) emitted multi-colored projected shadows
throughout the venue.

 

THE EVENT IN NUMBERS

15 CMOS

SPOTTED DANCING

120

AURAS READ

350 Pairs

OF CUSTOM VANS TAKEN HOME

100%

ON BUDGET

EVENT GALLERY