Client:
Adobe
Event:
ADOBE MAX EXECUTIVE EXPERIENCE
Location:
LOS ANGELES, CA
Venue:
HUDSON LOFTS

Inspiring the inspirers

The mark

Create an unforgettable experience that would surprise and delight 350 of the world’s top trendsetters. We named the event FILTER, reflecting how color is integral to the design world and shapes how we think about the spaces around us.

The full prism of color was integrated throughout the space. An Ombré styled, neon-lit freight elevator brought guests to the main loft space where they were greeted by floor-to-ceiling cellophane walls.

Three massive artist installations, called HYBYCOZOs, anchored the space and emitted multi-colored projected shadows throughout the venue. Two different custom portrait experiences let attendees promote their personal brand: A custom Vanity Fair-like photo studio produced light and dark hued duotone photo ops.

An aura-reading photo booth, based on the 1970s camera built by Guy Coggins that captures the electromagnetic field (aura) around someone, tells their story through colors. Cold-rolled ice cream, appetizers and cocktails with glowing ice cubes enhanced the sensory
experience.

Three massive artist installations

Called HYBYCOZOs, these installations anchored the space and emitted multi-colored projected shadows throughout the venue.

LOGISTICSbrush stroke
100%splash art

ON BUDGET

LOGISTICSbrush stroke

120

AURAS READ

BRAND ACTIVATIONbrush stroke

350 PAIRS

OF CUSTOM VANS TAKEN HOME

A custom Vanity Fair-like photo studio

Produced Light And Dark Hued Duotone Photo Ops.

BRAND ACTIVATIONbrush stroke

15 CMOs

SPOTTED DANCING