charity: water
charity: ball
SAN FRANCISCO, CA
THE ARMORY
Making the impossible possible
The mark
Use creative and technical collaboration with our local partners to transport 500 donors form the heart of San Fran to the fields of Ethiopia, forming an unforgettable, emotional connection that would create a lasting impact for Ethiopian communities for years to come.
1 custom-built, precisely-engineered, perfectly-timed act of Mother Nature (aka we made it rain indoors!)
We created a one-of-a-kind app that made it easy and simple for guests to give right from their seats.
Designed a custom app that sent data to the screens and used gorgeous graphics to illustrate the impact of attendees’ donations in real time.
Live spatial audio mixing woven together with a live score and sounds of the Ethiopian landscape created an auditory experience unlike any other.

Hundreds of associates, experts, collaborators and partners in crime helped bring this incredible story to life
Drew Lightfoot | BODEGA | Immersive | GlobalTrends
Grayson Matthews | Live Footage | All of It Now


WELLS REPAIRED
500
NEW PROJECTS FUNDED
$7M
RAISED IN ONE NIGHT

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