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Slack
Project
Online Events, Brand Activations, Product Launches, User & Virtual Conferences
Client
Slack
Event
FRONTIERS CONFERENCE
Location
SAN FRANCISCO, CA
Venue
PIER 27 AND 29
More inclusivity.
More accessibility.
More amazing than ever.
Challenge
To create an inspiring experience that would bring together and celebrate the unique and varied worlds Slack connects on a daily basis.
Trademark Solution
- A bespoke birch stage set–designed and built by our own model shop
- Catering for all dietary restrictions
- A range of keynote and breakout speakers
- Japanese translation
- Closed captioning
- Mother’s rooms
- Gender neutral restrooms
- Presented Slack on the world stage right before direct offering on the NYSE
Hands-on Activations
Created a Slack for Good experience, with buttons for attendees to wear to show their commitment to hiring formerly incarcerated tech workers
- Mad-lib magnets
- Slack Resource Library
- Postcard station
- Molly Moon’s ice cream
- Plinko
Serena Williams & Dr. Mae Jemison Both inspired audiences with personal stories.
Partners and Collaborations include
Piers 27 & 29 Metro Shores EventsBRIGHT, AFR and Blueprint StudiosThe ExploratoriumElaine Bell Catering
Attendees were schooled on how to share channels for enterprise, build workflow, and integrate Slack and email.
THE EVENT IN NUMBERS
169,500
SQ FT OF CONFERENCE SPACE
260
SEMI TRUCKS
14,274
MEALS SERVED
2,000+