Challenge

Xamarin hosts the Evolve User Conference, one of the biggest mobile app conferences in the world. Shortly before their third annual conference, Microsoft acquired Xamarin. And we acquired a new challenge: how to integrate the Microsoft team and brand seamlessly into the largest cross-platform mobile event in the world… with just six weeks to plan, prep and execute.

Trademark Solution

Pull off a smooth branding launch while engaging a sold-out crowd of lead- ers in the cross-platform development community.

Featured keynote speakers included Steve Wozniak, Grant Imahara and various leaders in the cross-platform mobile development community.

Attendees could custom-design and print mobile device cases, engage in mini-hacks and race spider robots on a special spidey course.

Took over The Wizarding World of Harry Potter for a day.