Challenge

Generate excitement around the No-Code movement for tens of thousands of people without a cool physical environment or face-to-face interactions. (No-Code was held during the pandemic)

Trademark Solution

• NCC TV – A broadcast-quality showcase of Webflow content. Starting from the ground up, Trademark created an engaging, educational, and entertaining content set for a virtual audience of 18,000 attendees.
• In a weekend sports commentator-style approach, Webflow executives and subject matter experts provided color commentary to drive home the key information of this 100% virtual event. A combination of pre-produced and live interactions – all scripted and rehearsed – the NCC TV team helped to anchor the information and focus attendee attention on key no-code concepts.

The Details

• Combining information, performance, place, and a highly-curated agenda, Trademark brought the Webflow conference to life––virtually.
• Attendees got a sense of place with a virtual tour of the Palace of Fine Arts in San Francisco and were entertained by Hollywood talent.
• With a focus on broadcast quality, Trademark created staging, produced scripts, provided expert on-camera coaching, provided video direction and production, and injected humor throughout.
• Webflow employees became professional broadcasters with a story to tell. And, to make it spicy, Webflow added celebrity co-hosts and created en- gagement for their virtual audience with the unique “Speed Build Chal- lenge,” which allowed attendees from around the globe to interact and use the Webflow no-code platform to solve real-world problems.