Challenge

Use creative and technical collaboration with our local partners to transport 500 donors form the heart of San Francisco to the fields of Ethiopia, forming an unforgettable, emotional connection that would create a lasting impact for Ethiopian communities for years to come.

Trademark Solution

• 1 custom-built, precisely-engineered, perfectly-timed act of Mother Nature (aka we made it rain indoors!)
• We created a one-of-a-kind app that made it easy and simple for guests to give right from their seats.
• Designed a custom app that sent data to the screens and used gorgeous graphics to illustrate the impact of attendees’ donations in real time.
• Live spatial audio mixing woven together with a live score and sounds of the Ethiopian landscape created an auditory experience unlike any other.