“One of the most important things for an event is to have the sense of discovery. We wanted to surprise and delight attendees at every turn.”

 

Elle Chan
Co-Founder, CEO

Introduction

Adobe, a titan in the creative technology landscape, continually sets benchmarks for innovation at its annual Adobe MAX conference. This year, in collaboration with TRADEMARK, Adobe tailored a satellite event specifically for the Executive Experience, targeting top executives from leading creative brands worldwide.

Location

Level 8 is a brand new multi-concept event space in the heart of downtown Los Angeles, a stone’s throw from the main conference venue. Despite having opened only 3 weeks prior to the Executive Experience, TRADEMARK & Adobe saw the potential and elevated the site from being just a host venue to becoming part of the spectacle.

Storytelling

This year’s theme was envisioning the future of AI in Adobe’s creative tools – particularly through Adobe’s newest tool, Firefly AI. Trademark transformed the reception with sophisticated projection that led guests to a rooftop patio adorned with holographic “sky mapping” – demonstrating the seamless integration of AI within creative processes. The narrative culminated in a hands-on interaction where attendees used Adobe Firefly’s generative AI to creatively personalize take-home gifts: Adidas sneakers, Apple Watch bands, and custom tote bags.

Entertainment

Conclusion

Through our ongoing partnership with Adobe, TRADEMARK consistently pushes the envelope, transforming the ordinary into the extraordinary. Whether it’s venturing into a brand-new venue or integrating cutting-edge technology, our extensive experience and close collaboration with Adobe ensure that each event exceeds even the loftiest of expectations, redefining the art of the possible in event experiences.