The most valuable asset in today’s economy is – no, not Bitcoin – it’s attention. And while the state of the industry today has so many ways to get people’s attention (think dynamic immersive media experiences), how do we keep their attention? Jon Forst looks to his film industry roots at Industrial Light and Magic to answer this question, naming that all of these new media technologies, as well as AI, can and should be leveraged to tell a powerful story. It’s a deeply insightful essay that touches on many aspects of event marketing, new technologies, and storytelling. View the article here in Fast Company.
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