Venue Insights

Here are our tips for event venue booking from the experts at Site Select.

You have 5 weeks to find 5 perfect venues for your roadshow. Where do you start? You can call your cousin in Brooklyn, but do they really know the perfect undiscovered place for an event, or are they just reliable for the best brunch spot? Let us help!  At Site Select, we specialize in making this process seamless and enjoyable. Whether you’re hosting a conference, roadshow, or any corporate gathering, selecting the right venue is crucial. Here are five essential tips to consider when booking your corporate event venue.

1. Visit the Venue in Person

At Site Select, we physically visit each location multiple times before making a decision. Relying solely on research and images can be misleading; the nuances of a venue can only be fully appreciated in person. From the ambiance to the layout, our team ensures that every detail aligns perfectly with your event’s vision.

Trademark and Site Select venue scout montage

2. Explore the Neighborhood

The location of your venue plays a significant role in the overall success of your event. Our Site Select professionals spend time in the neighborhood to gauge its vibe and ensure it aligns with your event’s goals. This includes evaluating public transportation links, parking options, and the overall curb appeal to guarantee a hassle-free and impressive arrival experience for your attendees. We walk the streets both during the day and at night to assess safety and ensure a pleasant experience. It’s crucial to go beyond the venue itself and immerse yourself in the local community to fully understand what your attendees will experience.

3. Walk Through the Attendee Journey

A seamless flow from entrance to main event space is vital. We walk through the entire venue, considering every step of the attendee journey. This includes evaluating lighting, views, and the overall atmosphere. Our goal is to create an environment that enhances the attendee experience and keeps them engaged throughout the event.

Trademark venue scout montage

4. Nurture Vendor Relationships

Building strong relationships with venue representatives is part of Site Select’s DNA. These relationships allow us to negotiate the best deals and fight for the best rates on behalf of our clients. Our commitment to nurturing these connections is one of the reasons we have a 95% retention rate. When you work with us, you benefit from our established networks and the trust we’ve built over the years.

5. Ensure Consistency Across Multiple Locations

For events spanning multiple locations, consistency in atmosphere and brand expression is paramount. We often produce roadshows and prioritize maintaining a uniform experience across different cities. This consistency not only reinforces your brand but also ensures that your attendees have a cohesive experience, no matter where they are.

At Site Select, we go above and beyond to source the perfect venue for your corporate events. If you want to learn more about our event production or venue sourcing services, contact us here for your free 15 min consultation.

Alison Jayne, VP, Site Select

Contact us for a free Consultation.


About TRADEMARK

TRADEMARK, Inc. is a full-service, global event production company that has worked with important brands across technology, biotech, pharmaceutical, education, philanthropy, and financial services companies to imagine, define, produce, and execute award-winning corporate events since 1998. Based in San Francisco, CA, and New York, NY, TRADEMARK combines technology, visual arts, event acumen, and creativity to produce immersive experiences that influence, educate, and inspire attendees in person, virtually, and hybrid environments. Borne of the film and entertainment industry, TRADEMARK productions connect with and engage audiences with content and execution that strengthens brands, customer relationships, and revenue. To learn more, visit wearetrademark.com, or follow us on LinkedIn, X, or Instagram. Visit Site Select to find out how we can help you with your next event.