Webflow

Project

Webflow No-Code Conference

  • Inspiring The No-Code Community Via a Hybrid Event

Client:
Webflow

Event:
Webflow No-Code Conference

Location:
SAN FRANCISCO, SYDNEY, TORONTO, WASHINGTON DC, LONDON, SEATTLE

Venue:
VARIOUS

Challenge:

Generate excitement around the No-Code movement, for tens of thousands of people, without a cool physical environment or face-to-face interactions.

Answer:

NCC TV – Starting from the ground up with a rich, diverse content set that’s created for broadcast and for a virtual audience.

 

Based on an Olympic-style commentator desk – and at times very similar to the Weekend Update desk on SNL – Webflow luminaries and subject matter experts helped viewers focus on key learnings from the mainstage, and build anticipation for speakers and content in breakouts. Through a combination of pre-produced content and live interactions – all scripted and rehearsed – the NCC TV team helped to anchor the experience for all 18,000 attendees. 

Making it real:

The Webflow and Trademark teams created lots of shorts that injected humor into the broadcast. They gave attendees a sense of place in the Palace of Fine Arts in the City of San Francisco. They dove in deep in broadcast quality.  People wrote scripts, worked with video producers and directors, and even on-camera coaches. Webflow employees turned into professional broadcasters with a story to tell. And, to make it spicy, Webflow added celebrity co-hosts and created engagement for their virtual audience. The Speed Build Challenge enabled attendees from around the globe to interact and work together solving real-world problems.

“The TRADEMARK production and creative expertise was really helpful. They made sure that we were staying true to the Webflow authentic brand. The end outcome completely blew away my expectations about what was possible in an event like this.” 

Vlad Magdalin, CEO and Co-Founder of Webflow

LOGISTICS

18K

REGISTRANTS

147

COUNTRIES PRESENTED

75       43       3     

SPEAKERS       SESSIONS       KEYNOTES

1.5 

MILLION ORGANIC IMPRESSIONS

https://www.encoreglobal.com/bandwidth-calculator/

 

7 Ways to Inspire Engagement At Virtual Events (and how we did it)

X Interactive Conference Ideas to Boost Engagement

7 Proven Ways to Increase Audience Engagement

and how we increase X to X