Slack
Project
SLACK FRONTIERS CONFERENCE
- USER & VIRTUAL CONFERENCES
- PRODUCT LAUNCHES
With over 12 million active users in over 150 countries, Slack is changing how the world works on a global scale. After producing their inaugural Frontiers conference in 2017, Slack asked us to join forces again. Our challenge? To create an inspiring experience that would bring together and celebrate the unique and varied worlds Slack connects on a daily basis.
Client:
SLACK
Event:
SLACK FRONTIERS CONFERENCE
Location:
SAN FRANCISCO, CA
Venue:
PIER 27 AND 29
The mark
To expand and develop the 2019 Annual Frontiers Conference for Slack’s rapidly growing and diverse audience. Our plan? More inclusivity. More accessibility. More amazing than ever.
A bespoke birch stage set–designed and built by our own model shop
Catering for all dietary restrictions
A range of keynote and breakout speakers
Japanese translation
Closed captioning
Mother’s rooms
Gender neutral restrooms
Presented Slack on the world stage right before direct offering on the NYSE
Presented Slack on the world stage right before direct offering on the NYSE
Product Understanding Increased
Attendees were schooled on how to share channels for enterprise, build workflow, and integrate Slack and email.
2,000+
ATTENDEES
169,500
SQ FT OF CONFERENCE SPACE
260
SEMI TRUCKS
14,274
MEALS SERVED
Serena Williams & Dr. Mae Jemison
Both inspired audiences with personal stories.
Hands-on Activations
Created a Slack for Good experience, with buttons for attendees to wear to show their commitment to hiring formerly incarcerated tech workers
Brought customer stories to life in a colorful main exhibit
Hands-on Activations
Mad-lib magnets
Slack Resource Library
Postcard station
Molly Moon’s ice cream
Plinko
