Slack

Project

SLACK FRONTIERS CONFERENCE

  • USER & VIRTUAL CONFERENCES
  • PRODUCT LAUNCHES

With over 12 million active users in over 150 countries, Slack is changing how the world works on a global scale. After producing their inaugural Frontiers conference in 2017, Slack asked us to join forces again. Our challenge? To create an inspiring experience that would bring together and celebrate the unique and varied worlds Slack connects on a daily basis.

Client:
SLACK

Event:
SLACK FRONTIERS CONFERENCE

Location:
SAN FRANCISCO, CA

Venue:
PIER 27 AND 29

The mark

To expand and develop the 2019 Annual Frontiers Conference for Slack’s rapidly growing and diverse audience. Our plan? More inclusivity. More accessibility. More amazing than ever.

A bespoke birch stage set–designed and built by our own model shop

Catering for all dietary restrictions

A range of keynote and breakout speakers

Japanese translation

Closed captioning

Mother’s rooms

Gender neutral restrooms

Presented Slack on the world stage right before direct offering on the NYSE

Presented Slack on the world stage right before direct offering on the NYSE

Product Understanding Increased

Attendees were schooled on how to share channels for enterprise, build workflow, and integrate Slack and email.

VENUE

2,000+

ATTENDEES

VENUE

169,500

SQ FT OF CONFERENCE SPACE

LOGISTICS

260

SEMI TRUCKS

CATERING & HOSPITALITY

14,274

MEALS SERVED

Serena Williams & Dr. Mae Jemison

Both inspired audiences with personal stories.

Hands-on Activations

Created a Slack for Good experience, with buttons for attendees to wear to show their commitment to hiring formerly incarcerated tech workers

Brought customer stories to life in a colorful main exhibit

Hands-on Activations

Mad-lib magnets

Slack Resource Library

Postcard station

Molly Moon’s ice cream

Plinko