Our Team

Jon Forst

Executive Producer
Co-founder, Co-CEO @ TRADEMARK

Jon Forst, co-founder and primary organizational force behind Trademark, is a master storyteller. His ability to bring corporate messages to life is borne of a lifelong love of global travel, a formal education in TV and film production at University of Maryland, and 25+ years of creating corporate events for the most important and discerning companies in technology, biotech, pharma and fin tech.

Jon brings a unique ability to envision events that ignite emotions, ideas, and audience engagement. His unique super power is envisioning and transforming nondescript venues into immersive spaces that turn brands into experiences that reach people and inspire them to believe and act.

Jon pushes the boundaries of the possible, and ensures that the client, extended, and core team members come together to deliver flawless, memorable experiences in the real world, virtually, or in a hybrid scenario.

Elle Chan

Executive Producer
Co-founder, Co-CEO @ TRADEMARK

As Executive Producer and Co-Founder, Elle Chan has set the bar for Trademark’s reputation as a storytelling juggernaut. Her greatest professional passion is supporting clients on their biggest day – whether it is a fundraising gala bringing in millions for important charities like charity: water, user conferences and social responsibility programs prior to going public for unicorns like Slack, or internal celebrations building culture for disruptors including Lyft and Lime. Her production acumen and proven instinct help her lead clients and the Trademark team to create experiences that inspire action.

Elle directs the entire Trademark creative process, helping clients discover new ways to deliver their messages and brand values with maximum impact. Her super power – combining messaging with mediums such as film, video, music, art, light and physical surroundings – is unmatched in the event industry and proven in the toughest of environments. She understands the alchemy of story, performance, and production, and applies it to help attendees relate to and internalize a brand, its values and its products.

Wendy Cook

Head of Production

Wendy Cook is the master of details, deadlines, and dependencies.  An entrepreneur from age fourteen, Wendy has always been in the business of creating flawless events. Her first company, founded at age fourteen, was a wait staff and clean up crew for neighborhood dinner parties.  Wendy’s creative management of ever-present forces of time, cost, and scope help clients realize their vision within budget and on time.

Wendy’s super power is the ability to recognize and manage contingencies without compromise.  She uniquely sees the impact of shifting details, vendors, weather, talent, business priorities and ideas, and identifies a successful way forward.
Wendy is a graduate of Brown University, lives in San Francisco, and has been a key part of Trademark for over two decades. She is known for surrounding herself with people who believe, despite everything they have seen to the contrary, that there is good in the world, and it’s a human imperative to be positive and hopeful.

Mikey Disco

AV Coordinator & Covid Compliance Manager

Mikey is a world-touring break dancer and part owner, creative director for a collective of puppet audiophiles called The Boom-Bap Kids. He has been elevating urban culture since he was a teenager: organizing music showcases, dance parties and booking local artists and DJs in clubs in San Francisco. That eventually led to promoting higher profile shows like the Roots and Common.

When Mikey is not running General Session for Trademark, he is creating bespoke Art + Tech Community experiences with Allison “Hueman” Torneros and concepting, producing and acting in activations at ComplexCon with J Balvin. In his spare time, he runs a community group that makes burritos for the un-housed population in the Bay Area.

He is the proud father of Tala Makela and Bonita Applebum, a yorkie.

Mikey’s superpower is his genuine, passionate personality and appetite for connection–which has placed him within six degrees of separation from pretty much any entertainer in the world which has made him an indispensable asset when Trademark is assisting it’s clients in booking talent for keynotes and activations. His secret second career as a hip-hop dancer has brought him all around the world where he connects to local cultures through music, community and activism

Stephanie Tejada-Feinman

Platform Producer

Steph is a master of process but at the same time, she’s ultra-creative. Steph’s superpower is technology. She owns the wheelhouse of virtual event platforms and is our resident expert with the deepest knowledge and experience in virtual event production. Her work at Trademark began over a decade ago when she was production manager for live events and components requiring management of critical data. Her passion and ability in the technical space is the natural place where she contributes – but her many years in the industry also give her stealth cred on the creative side.

Dreaming up ultra-creative takes on events that fit within the identity of a company is her happiest place. Stephanie is also our resident nerd brain who loves figuring out how things work, from the most complex virtual event platforms, interrelational spreadsheets, or mini Lego landscapes. Steph has been a core team member for clients including Lucasfilm, Microsoft, LinkedIn, Slack and Webflow.

Alison Jayne

Lead Producer

Alison spent her formative years in her career delivering exquisite guest experiences at luxury resorts in St. John and the Virgin Islands. She thrives on delivering the highest quality attendee experience possible. She knows how much hard work it takes to achieve perfection. She has the drive to remove barriers and find successful ways to do the work. She is a seasoned traveler, sailor and navigator, both on and off land.

She is Trademark’s secret weapon for getting venues and vendors to amend contracts, waive fees, and do whatever it takes to get the job done right, on time and within budget. Alison’s superpower is negotiating the optimal road to “can do”.

Keith Neves

Creative Director

A fascination with the theater, especially the technology that makes it possible, has led Keith on a 25 year career designing, programming, and installing event experiences throughout the United States, Mexico, South America and Europe.

For Keith, communication is paramount. He listens intently and masterfully brings ideas out of ambiguity and into reality. When designing a complex system, stage design, or look and feel, Keith can interpret pictures, videos, text, diagrams, schedules, and napkin notes to create and produce a cohesive vision.

Keith’s superpower is a well-honed instinct that can distill our client’s business goals into gorgeous visual and interactive experiences that inspire audiences. He carefully and meticulously evolves client’s style guides into exquisite stage design and creates an atmosphere that immerses attendees in the brand aesthetic. Keith has worked across industries from music to tech to consumer where he has created stages for concerts, conferences, and festivals. He has worked with Netflix, Slack and AirBnb to Lady Gaga and WuTang Clan. He finds inspiration in excellent design and pulls inspiration from architecture, theatrical design, cars and art installations.

Steve Ratcliff

AV Technical Director

Steve has redefined the term “attention to detail.” He has worked on milestone productions each year for companies on their rocket path to success. His delivery of seamless, technically beautiful productions has earned Trademark award-winning, multi-year contracts including Xamarin/Microsoft, Slack/Salesforce, ZEISS and charity: water.

(Additional clients include Adobe, GitHub, White House Communications Agency, Facebook, Apple, Cisco, Deloitte, Intel, NVIDIA, Dolby, Salesforce)

Working closely with the entire Trademark team, Steve’s superpower is the ability to anticipate challenges before they become problems to ensure successful execution by the production team. Steve oversees the efficient installation of equipment and technical direction from rehearsals through load-out. Steve’s understated style belies a technical powerhouse that you always want on your team.

Breese Roche

Lead Producer

Breese has worked with the largest names in Silicon Valley, New York and everywhere in between, She knows how to translate corporate goals into achievable tactics, and ensures that each detail is delivered as planned. No matter the situation that arises, Breese is known for her cool, professional ability to chart the best path forward, and lead the team to a successful outcome. Breese’s superpower is supporting clients in the role of “Speaker Whisperer”. She has the unique ability to calm nerves and inspire great performances. She also translates inspiring content into engaging visual and experiential components, is fantastic at talent sourcing and excels in creative solutions to complex problems.

rior to joining Trademark, Breese led a team of amazing event professionals for Slack where she was accountable for building brand awareness and generating demand through world class event experiences. She was responsible for the strategy and execution of global field marketing and events programs including regional events, product launches, brand stunts, and Slack’s annual user conference, Frontiers.

She is a triathlete and lives for the next challenge.

Jeff Starr

Lead Producer

In his 12 years at Trademark, Jeff has set the standard for how to produce events.  His solutions-oriented approach both establishes and strengthens long-term relationships with Trademark’s family of house accounts. He develops a vision and brings it to life with actionable plans and keeps the team motivated by cultivating strong, genuine relationships.

Prior to his time at Trademark, Jeff worked as a District Manager for Samuel Adams in Northern California, honing his sales and negotiation skills, while also managing 6 wholesalers along with a team of sales reps and brand ambassadors. He also spent time at BBC honing his production and leadership skills.  He has led key projects for some of the world’s top global brands, such as Slack, Lyft, Electronic Arts, Lucasfilm, Okta and Zendesk.

A true citizen of the world, Jeff spent 6 months touring South East Asia where he volunteered for the Ahka Hill Tribe rehabilitating small village homes in high elevations and honing his fire dancing skills in front of travelers and locals on Thai beaches. After travel, he completed his Masters of Science in Leisure Studies at San Francisco State University, while concurrently exploring the Bay Area events scene and taking on significant roles with the region’s largest events including the Nike Women’s Marathon and the Hardly Strictly Bluegrass Festival.

Jeff’s superpower is his unique ability to make everyone around him better and raising his team’s bar with a calm demeanor under pressure. He thrives when put in front of challenging projects by supporting others to do their best work and is committed to the belief that the impossible is possible.

Greg Villeneuve

Senior Design Producer

Greg Villeneuve is a data scientist turned event producer at Trademark.  With a keen focus on details and logic, Greg manages a wide variety of details concurrently, ensures on-time and within budget delivery of event elements, and coordinates production details into a symphony performance rather than a string of solos.  

As a technology industry veteran, Greg can relate to clients’ needs to launch products, differentiate within markets, and attract and engage customers.  His unique ability to translate production skills has found a creative outlet for Trademark clients including Adobe, charity: water, and Lucasfilm, but also as a key contributor to high-profile Bay Area-based Burning Man camps and projects.

Creatively solving complex problems is Greg’s superpower. He combines an analytical approach and technical know-how to deliver inspiring and seamless attendee experiences. Greg is constantly seeking new ways to solve problems or improve events and relishes times that seemingly unrelated forces connect to reveal a solution to a creative problem.

Clara Yoon

Production Manager

Clara thrives working closely with her collaborators to create designs in fast paced environments across industries. Clara’s traininng and experience as an accomplished UX designer, combined with  her passion for taking on complex problems underlies her ability to design and elegant, simple solutions that surprise and delight users.

As Production Manager, Clara relishes the opportunity to apply this mindset and competence to in-person experiences. Her superpower is her ability to envision an end-to-end user experience with impactful storylines.  She’s also an expert at applying resources effectively and launching programs at the next level.

At Trademark, Clara has led projects for clients including Adobe, Appian, and Stanford School of Medicine. Prior to Trademark, Clara worked in the San Francisco tech industry and has been a key contributor to Bay Area-based Burning Man camps and projects. Clara combines a passion for developing creative new ideas with a strategic approach and technical know-how to deliver inspiring and seamless attendee experiences.