Client:
Slack
Event:
Slack Frontiers Conference
Location:
SAN FRANCISCO, CA
Venue:
PIER 27 AND 29

An unconventional space and experience designed for all

The mark

To expand and develop the 2019 Annual Frontiers Conference for Slack’s rapidly growing and diverse audience. Our plan? More inclusivity. More accessibility. More amazing than ever.

A bespoke birch stage set–designed and built by our own model shop

Catering for all dietary restrictions

A range of keynote and breakout speakers

Japanese translation

Closed captioning

Mother’s rooms

Gender neutral restrooms

Presented Slack on the world stage right before direct offering on the NYSE

Product Understanding Increased

Attendees were schooled on how to share channels for enterprise, build workflow, and integrate Slack and email.

VENUEbrush stroke

2,000+

ATTENDEES

VENUEbrush stroke
169,500splash art

SQ FT OF CONFERENCE SPACE

LOGISTICSbrush stroke

260

semi trucks

CATERING & HOSPITALITYbrush stroke

14,274

MEALS SERVED

Serena Williams & Dr. Mae Jemison

Both inspired audiences with personal stories.

Hands-on Activations

Created a Slack for Good experience, with buttons for attendees to wear to show their commitment to hiring formerly incarcerated tech workers

Brought customer stories to life in a colorful main exhibit

Hands-on Activations

Mad-lib magnets

Slack Resource Library

Postcard station

Molly Moon’s ice cream

Plinko