Clay’s first-ever flagship conference reimagined what a corporate gathering could be, creating a design-forward celebration of creativity and community. In partnership with TRADEMARK, the team set out to make a conference that felt more like a festival than a traditional business event. Clay Sculpt transformed San Francisco’s Contemporary Jewish Museum and Jessie Square into a living, breathing expression of the Sculpt identity. We became the brand’s behind-the-scenes engine, ensuring the event scaled seamlessly as Clay’s growth accelerated in the middle of pre-planning.

Attendees moved through layered spaces and multi-sensory experiences inspired by Clay’s design language : Coachella-style outdoor lounges, custom “blob” furniture and subtle branding woven into every corner. Breakout sessions invited collaboration and conversation through a communal clay coiling activation, while New Nostalgia, an immersive art installation, offered a multi-sensory escape from the buzz of the conference. The Creative Pulse, as it was called, featured a bright, reflected laser light synchronized to a deep body-rattling bass tones. The energy stayed sky high throughout the day and it crescendoed at an outdoor celebration in Jessie Square, where guests were able to enjoy global finger foods and Michelin-starred plates from Radish.