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Adobe
Adobe Max
Adobe, a titan in the creative technology landscape, continually sets benchmarks for innovation at its annual Adobe MAX conference. This year, in collaboration with TRADEMARK, Adobe tailored a satellite event for their top executives from leading creative brands worldwide.
Event vision
This year’s theme explored AI’s future in Adobe’s creative tools through Firefly AI. TRADEMARK transformed the space with projection displays leading to a rooftop featuring holographic sky mapping. The experience culminated with hands-on demos where attendees used Adobe Firefly’s generative AI to personalize take-home gifts: Adidas sneakers, Apple Watch bands, and custom totes.
Experience
Guests were serenaded by a pianist encircled by a 360-degree bar, while live flames flickered along the cocktail counters. Above, a harpist suspended in mid-air filled the space with celestial melodies – contrasting remarkably with the live jazz band. Combining ethereal and earthy aesthetics served as a nod to Firefly’s integration of futuristic technology into well-established products.
The event in numbers
280
Pairs of Custom Sneakers Made
14,300
Attendees over 3 epic days of music art and culture
6