THE NEW NORMAL: BUDGETING AND SCHEDULING WITH CONTINGENCIES IN MIND

The New Normal: Budgeting and Scheduling with Contingencies In Mind By Wendy Cook, Head of Production Like all of our clients, we at Trademark have learned to pivot…so much so that we need steel-toed boots to stay on our toes! And our clients are becoming proficient at changing direction as well. The world of events […]

LEADERSHIP IS ABOUT FLEXIBILITY, BEING OPEN, LEARNING, AND EMBRACING WHAT IS

Leadership is About Flexibility, Being Open, Learning, and Embracing What Is By Elle Chan, Co-Founder, and Co-CEO Recently I’ve had the opportunity to join a group of women leaders and entrepreneurs who are all building companies, leading organizations large and small, and striving to bring excellence to everything they do professionally. The organization is called Chief, […]

Attracting Attendees in a Screen-Weary World

Attracting Attendees in a Screen-Weary World Tips for Successful Hybrid and Virtual Events By Jon Forst, co-founder and co-CEO of TRADEMARK Event Productions It’s estimated that 500 million people attend Zoom meetings each day, 115 million attend Microsoft Teams meetings, and another 100 million use Google Meet. That’s over 700 million virtual meetings a day. […]

New Rules for Leaving Your Mark in a World With COVID

We’re back in real life! Sort of. While the pandemic put everyone sideways, emerging from the pandemic is an equal challenge, and new rules apply. Swinging from 100% IRW to 100% virtual corporate events and helping clients navigate during the pandemic brought three core observations, rules really, to the forefront. 1. New Rule #1: Engagement […]

How much planning time do virtual and hybrid events require?

MeetingPlay, one of the premier customizable platforms for hosting virtual and hybrid events, recently invited us to participate in their Ask an Expert series. The topic: what lead times are needed for event planning, whether in person, hybrid or virtual? From keynote speakers, to design, AV production, sponsorship and activations, we have the answers here. […]

Trademark Helped Lime Rebrand From Novelty to Wonder

When Lime first rolled into cities unannounced, its scooters lying on sidewalks caused significant concern for residents. So Li.me had to rethink things. Crafting its reentry into major metropolitan markets, Lime’s first responsibility was to employees who wanted to be associated with a visionary brand. Here’s where Trademark came in. Lime hired us to help stage […]

https://wearetrademark.com/contact

If you’ve had the chance to visit our San Francisco office, you know the kitchen is the center of our space and family. It is where we share meals, talk about our lives, and come up with some of our best ideas. As a way to share more about our team and what Trademark is […]

8 EXPERT INSIGHTS INTO EVENT VENUE SELECTION

The customer experience continues to revolutionize how marketers plan their events. Ensuring success means that each detail of the event from start to finish must be about customers’ preferences. This includes the selection of the event venue. Trademark co-founder Jon Forst shared his years of experience in event venue selection and the current status of event marketing […]

5 TIPS FOR A DIVERSE & INCLUSIVE EVENT

From large, legacy corporations to up-and-coming incubator programs, business and community leaders are putting culture and equality at the forefront. Whether an organization is looking at how talent is recruited, messaging impacts marketing, or products are being developed, businesses know investing in diversity and inclusion is vital socially, culturally, and across business functions. In fact, the […]

WHAT COMES AFTER “EXPERIENTIAL MARKETING?” MEASURING EXPERIENTIAL ROI.

For the last decade, everyone connected to marketing and events jumped on the “experiential marketing” bandwagon. Why? Because marketing is something you do, while experiencing your brand is something your audience does. You no longer host events — you host meet-ups with activations that engage and encourage meaningful if not viral exchanges. Your base isn’t customers and prospects; it’s […]