ZEISS: Turning a sales meeting into an unforgettable Coachella-style event 

ZEISS Turning a sales meeting into an unforgettable Coachella-style event

ZEISS: Turning a sales meeting into an unforgettable Coachella-style event Outsmarting the pandemic while creating a compelling, safe, in-person sales event for hundreds Challenge:   2021 was a successful year for ZEISS–a pioneer in scientific optic lenses–and they wanted to both celebrate and kick off their new year with their first in-person event in two years. […]

SXSW 2022: What worked (and what didn’t)

How to show up creatively at any large scale event on any budget and make an impact – inspired by what worked (and what didn’t) at SXSW 2022   sxsw 2022 Austin The sxsw film festival is one of the top film festivals. South by southwest is holding space for the tv industry, wellness expos, […]

WILL WE EVER DO LIVE EVENTS AGAIN? YES! HERE’S HOW.

Written by: Trademark Staff We get asked if and when we will ever be doing live event production again. And the answer is: YES. Always. Forever. But live event production has changed. We are finding that our clients who once hosted thousands of people in large spaces are rethinking their approach. The pandemic has caused not […]

Thankful

Thankful By Trademark Staff As the end of 2021 comes into view, we are all celebrating what a year it has been. A year full of too many video meetings, too little real-world contact, too much uncertainty about, well, everything from the pandemic to the economy to the future of business. But, as we’ve reflected, […]

ADOBE ART WALKS CASE STUDY

Case Study: Adobe Brings Creativity to Hundreds of Thousands with Adobe Art Walks Reaching Beyond One-Way Virtual Events With Extraordinary Experiences and Creative Problem-Solving. Capturing and keeping the attention of thousands of creatives around the world is a core competency of Adobe, so it shouldn’t be a surprise that their global conference had to be […]

ZEISS’s National Sales Meeting United a Huge Company in One Perfect Event

An event location is more than just a place – it’s a representation of the brand and company culture. Founded in Germany in 1846, ZEISS has remained a global pioneer in the optoelectronics industry for nearly two centuries. A few years ago, ZEISS opened an innovative manufacturing lab outside Cincinnati, with custom technology to precisely […]

TOP LEARNINGS FROM MAJOR MUSIC FESTIVALS

The challenge to engage attendees in new ways that no one has seen before is immense. Customers want one-of-a-kind experiences that foster relationships. From tickets to event venues, event planners are constantly searching for the next innovative idea. We are no different. At Trademark, one of the ways we cultivate innovative ideas for our clients’ events […]

DOUBLEDUTCH LIVE ENGAGEMENT TOUR

DoubleDutch Global Brand Activation Roadshow Launches Live Engagement Platform DoubleDutch is a San Francisco-based technology company whose products are revolutionizing the live events industry. The Trademark agency was brought in to develop a multi-city, global brand activation roadshow to launch their Live Engagement Platform – a complete set of applications, integrations, and performance metrics that empower […]

TAKE ME OUT TO THE VR BALLGAME

Opening day at AT&T Park launched a first for the SF baseball franchise: a full immersion virtual reality(VR) experience for fans. Courtesy of Jaunt VR – a producer of professional grade cinematic VR — anyone can stop by @CafeSFG to get a 360-degree sight and sound experience of their favorite Giants captured during Spring Training. Trademark worked with Jaunt on […]

BOUNTIFUL BIKES, BOISTEROUS BEERS INVADE GOLDEN GATE PARK

New Belgium Brewery’s Tour de Fat 2015 made its annual pilgrimage to Golden Gate Park on September 19th on an uncharacteristically scaldingly hot September afternoon. The day was filled with endless bicycle philanthropy efforts, reverie and entertainment for all ages, and specialty brews only found at the event. As with most large-scale public events, there […]