Award-Winning Corporate Experiential Marketing Company Scales Gaming Practice with Proven Production Acumen and Deep Gaming, Entertainment and Tech Roots

San Francisco, CA and New York, NY–– October 16, 2024 ––TRADEMARK, a premier corporate event experience and entertainment producer, welcomes Shannon Henry-Matsuo as Senior Producer. Ms. Henry-Matsuo joins TRADEMARK’s growing gaming practice and brings two decades of experience across technology, virtual reality, gaming, and entertainment. She will serve as senior strategist, technical producer, and client leader for TRADEMARK’s discerning gaming, entertainment, and tech clients.

“We couldn’t be happier to have Shannon formally join the TRADEMARK family,” commented Elle Chan, TRADEMARK Co-Founder and CEO. “We’ve worked alongside Shannon for years and have watched her expand her expertise, build an impressive network, and demonstrate her leadership capabilities. She is truly in her element in the wildly creative worlds of gaming, digital entertainment, film, and emerging tech. Her roots at Industrial Light & Magic give her a filmmaker’s approach to storytelling and event production –– the heart of TRADEMARK’s unique ethos. Her drive to create memorable experiences and ability to bring her clients’ visions to life will undoubtedly captivate audiences, communicate stories, and build brands.”

Shannon’s history includes strategic positions at leading virtual reality, AI, and gaming companies, including Meta’s Reality Labs, Microsoft Xbox, Sony Computer Entertainment America, and LucasArts Entertainment. She honed her knowledge of the technical gaming and entertainment sectors in these roles with their unique communities, companies, cultures, technologies, and talents.  Peers recognize Shannon’s strengths in strategy, vendor management, recruiting and team management, project leadership, negotiations, networking, and social engagement.

Shannon will be based in TRADEMARK’s Seattle, Washington office and will serve clients across the U.S. and internationally. “We look forward to working with Shannon as we grow our business in the gaming and entertainment markets. We know she’ll bring unique skills to TRADEMARK and expertise that will benefit our clients worldwide,” concluded Ms. Chan.


About TRADEMARK Event Productions:

TRADEMARK is a leading brand marketing agency based in San Francisco. It specializes in delivering memorable experiences through unbridled creativity and production excellence. The company offers comprehensive event planning and management services, ensuring every detail is flawlessly executed from concept to completion.